What is a social media crisis, who does it affect and how can you protect your brand against one? All these questions and more are answered within this video! For daily insight on social media crises and protecting your brand against them, subscribe to my blog over at www.melissaagnes.com Subscribe to my channel! I post a video tip on protecting your company from social media crises every week! What is a social media crisis? A social media crisis is a crisis that presents itself within social media. How do you know when you're under social media attack? You know you're under social media attack when a series of uncontrollable and overwhelming negative events are taking place on one or more social media channels. What's the best way to respond to a social media crisis? There are __ rules for responding to a social media crisis 1- Respond on the same channel that the crisis has broken out on 2- Respond to the crisis as soon as you become aware of it. Even if it's just to say t! hat you're aware of the situation, that you're in the process of looking into it and that you'll get back to them when you know more. Providing the public with this simple response, as soon as possible, will immediately begin to help you regain control of the situation. 3- Respond honestly, sincerely, apologetically and don't be afraid to be human! Who does a social media crisis affect? A social media crisis affects everybody involved. A crisis can happen to small brands of one, straight through to ...
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